Labels and Lovesongs was created in Munich in March 2012 by me, Annika, a PR graduate who gets easily obsessed with anything remotely popcultural. What started out as an absolute passion project has grown into a website that represents both my personal and professional work.
The name Labels & Lovesongs is rooted in my two biggest passions, being fashion (labels) and music (love songs). As my friends eventually got tired of me sending them new songs and bands every other day, I decided to start a blog to share the music and artists that I love and combine it with my personal style diary. At the time I had hoped to inspire others the way that I looked at bloggers for daily fashion inspiration. This blog seeked to give a small insight into my world, personal style and the soundtrack of my life, and thus became a diary documenting five wonderful years.
In 2016 a lot of hard work, perseverance and belief turned my biggest dream into a reality: I moved to New York City to pursue a masters degree in Marketing at NYU & hope to continue my professional career in the Big Apple. As my focus shifted towards my academic path and professional future, I decided to stop blogging in the way I used to. From here on out, L&L will serve as my personal website to share my words, work & quite frankly new passion projects.
My ultimate goal in writing and doing what I do is to bring as much joy to my readers as working on these projects gives to me. Thank you for stopping by and being a part of this journey! xxx